Monday, April 27, 2020

Market Mythos & Programming

An incredibly powerful series of Tweets graced my eyes today that I felt like commenting on -- these were brought to us by Mr. Cyrillic Name. It hits on multiple levels in such a short space, making it delicious. 

Before we begin, it is important to remember that, in the same way that a dominant subconscious may exist to push people towards passive acts of racism, as is popularly believed by the left, people on the right see an anti-family, pro-consumer bias that is driving our culture away from traditional values and into sterilized & atomized living. 

"Aspirational mythos" is an incredibly important concept for us -- we should not view what is on television or in the media ever as a sort of reality, but as a virtue signal. Every story has within it some moral that is being presented, and often times, when it is most hidden and buried in the content, it is the most important message of the times. 

The aspirational mythos is not something that is just given to us in our films, sit coms, novellas, and BuzzFeed, but is also presented to us in short commercials and minor social transactions that we are not so conscious of. This sort of advocacy is also something that does not exist on the surface -- the surface, that we often think of as the "content," is really just a series of vapors that obfuscate the real plot and the virtues that are being presented.

For instance, it is the Leave It to Beaver imagery is what stands out to all of us -- the plots were all forgettable, but the clean home, loving and competent parents, rascally kids that are causing a hubbub but are always duly fixing it & looking slick doing so is what really stays with us. This is a series of tropes that all tell us, but not so explicitly, how to align our behaviors and values with our proper stations in life, and how these stations are rewarding. 

In a sense, sit coms and TV dramas are our real value drivers. Films are often more story than substance, for they are only with us a short time and cannot build up a whole system of values in our head. But the TV shows that we will spend dozens of hours watching, many of which interconnect by having the same themes, producers, and writers, are more about the tropes, and the stories are just ways to get the tropes to interact with each other. While its primary function truly is entertainment and the average writer and producer is not necessarily seeking to program anyone, but to simply be a reflection of life, it invariably results in broadcasting their interpretation of life to the world.

Like all interpretations, the story is viewed from the perspective of the heroes who interact and tell the story, and who these heroes are, and how they view the story, becomes the way that average people who watch the show begin to interpret their own lives. 

The heroes are the archetypes and tropes, and the stories that they navigate are simply a structure through which the audience laughs & cries with whilst becoming indoctrinated, in part or in full, by what is being advocated. 

It is through these aspirational archetypes found in the social mythos that we are largely programmed. Unlike previous mythos, which is based upon virtue and centered around ideals, the social mythos of today is economical and practical. The secular world itself has stripped it of virtue because we now longer function as nations, but as markets, and in Market World you get Market Mythos.

Market Mythos wants you to think about the next few years and your consumer & career options. It wants you to choose smartly. 

Nation Mythos wants you to think about history and community and your relationship to both. It wants you to choose wisely. 

Let's focus more on what is really being advocated in TV and sexual education. 


The prevailing spirit of sexuality has proven to be exponentially beneficial to the ruling class. We are basically told to endlessly prolong our high-consumption youth and avoid saving up for the future which stunts reproduction in general. 

This is because having children is very costly to the state when compared to foreign immigration because of the amount of government resources sunk into a single child as they proceed through all of the steps of formal education. Migration is instant gratification -- a worker that produces and pays taxes without having ever sucked up as much as the native class, and they are also a full grown adult making a lot of self-centered consumption decisions. 

The DINK model is also ideal for a wide range of corporations that focus on you living immaturely forever. 

While this series of Tweets does make this model sound conspiratorial, it does not have to be that way. As I hinted at before, there does not have to literally be a cabal of business interests & politicians consciously discussing and making these decisions together. There's already the ingrained bias of the people who are used to interacting with the world as consumers and product pushers, who think like marketers, that are writing all of our entertainment, or who simply find themselves in positions where they are writing public policy while trying to think of themselves as in the shoes of their neighbor, who they view as a consumer

In the case of sexual education, it is the case of simply wanting to stop unplanned pregnancies through informing kids, and the result is simply overshooting the target. They think they are doing their Fellow Consumers who are likely aiming for bright futures with new cars and jet-setting vacations by teaching them to delay pregnancy and marriage, but the kids are scared not just through their teens, but through their twenties and beyond. 

Moreover...

The point about an atomized dater versus a mom/dad with accumulated interest & stakes goes back nicely to the point that you would frequently hear from Weimerica Weekly back in the day -- the concept of skin in the game. When the average person has more & more investment in the future of America as a place for family and community building, the consumption patterns will change and the very way that they vote will likewise morph. They no longer think in terms of the next several years, but in terms of decades, in terms of grandchildren, in terms of nation. They are more reflective about right and wrong, not just concerning pleasure and thinking of everything as delineated. 

They are more sensitive to the fact that everything interpenetrates. They become more zen. 

Even though there is an industry based around child rearing that benefits from people having more kids, this is absolutely dwarfed by the rest of capital. Moreover, in terms of the labor market, your boss doesn't want a dedicated mom as his head of marketing, nor does he want a worker that is less dependable due to familial ties -- they want a sterile cubicle dweller committed to a career-path who views his/her workplace as their source of independence, and has little interest branching out into something else. 

To some degree, this can be intentional. I am sure there are those who are at the top that crunch numbers and consider things in these cold of terms. However, again, this is not dependent upon a conspiracy that you're literally being Psy Opped by Coca-Cola: the initial push of promoting consumer culture is all that is necessary for this to become normalized, and it is within this framework that these sorts of conclusions write themselves.

Once it is normalized and the next stages are clear, it becomes something that is more consciously advocated for. Never will you really quite see the point where it is crammed down your throat, but the fact that most people feel childlessness is a respectable and admirable option, something which was historically viewed as living with a hole in one's life, shows how consumer culture can ensorcell an entire generation. 

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